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Privacy Policy

DAAG GROUP 

DAAG GROUP, a registered trademark of DAAG Food Solutions Lda, headquartered at Rua Vale do Junco 109, Warehouse B, 3770-203 Oliveira do Bairro, Portugal, telephone +351 234 758 436 (hereinafter referred to as “DAAG GROUP”, “we”, “our”, or “us”), is fully committed to protecting the personal information we process in the context of our marketing, communication, and food product promotion activities.

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This Privacy Policy (“Statement”) describes the collection, use, disclosure, and retention of Personal Data in relation to our websites, digital campaigns, social media channels, events, promotional activities, and other interactions with the DAAG GROUP brand. It also explains how you can, under applicable law, control the processing of your Personal Data and exercise your rights.

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DAAG Food Solutions Lda is the data controller responsible for the processing of your Personal Data in the context of the DAAG GROUP brand.

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A Data Protection Officer (“DPO”) has been appointed, to whom any person may address questions regarding our personal data processing activities or the contents of this Statement. Please refer to Section “10. Contact Us” for further details.

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Anonymous, anonymised, and aggregated data – as those terms may be defined under applicable law – are not considered “Personal Data” for the purposes of this Statement.

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This Statement is structured as follows:

  1. Personal Data we collect

  2. Why we process Personal Data

  3. Legal bases for processing

  4. Disclosures of Personal Data

  5. International transfers of Personal Data

  6. Data security and retention

  7. Your choices and rights

  8. Children’s data

  9. Updates to this Statement

  10. Contact us
     

1. PERSONAL DATA WE COLLECT

DAAG GROUP may collect Personal Data from various sources, including visitors to our websites, followers and interactions on social media, participants in events, contests, and promotional activities, business contacts, and users who contact us or subscribe to communications.

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The categories of Personal Data we may collect include:

  • Identifiers and contact details, such as name, email address, phone number, company (if applicable), job title, and country;

  • Communication and marketing data, such as contact preferences, consent for marketing communications, survey responses, and interactions with newsletters;

  • Technical and usage data, such as IP address, browser type, language, device, pages visited, and cookie data;

  • Image, voice, or video data, collected during events or promotional activities (always subject to express consent).

 

We may also collect information from public sources (such as publicly available social media pages) and from marketing partners or agencies contracted by DAAG Food Solutions Lda, always in compliance with the GDPR and applicable Portuguese legislation.
 

2. WHY WE PROCESS PERSONAL DATA

DAAG GROUP processes Personal Data for specific, legitimate, and transparent purposes, namely to:

  • manage communications and respond to contact requests;

  • send corporate information, updates, and marketing content (where consent has been given);

  • organise and communicate events, promotional activities, and sampling campaigns;

  • manage social media and digital campaigns, ensuring moderation and compliance with applicable standards;

  • assess the effectiveness of campaigns and improve user experience;

  • comply with legal and regulatory obligations, including those related to food safety and labelling, where applicable;

  • protect the rights and interests of the brand and users, as well as to prevent fraud or misuse of the brand.

 

Personal Data will not be used for purposes incompatible with those stated above.

3. LEGAL BASIS FOR PROCESSING

DAAG GROUP processes Personal Data on the following legal bases:

  • Consent of the data subject, for the sending of marketing communications and participation in promotional activities;

  • Performance of pre-contractual or contractual obligations, where applicable (for example, the management of business partnerships or joint actions with distributors);

  • Compliance with legal obligations, such as those related to marketing communications, tax records, or food safety regulations;

  • Legitimate interests of the brand and DAAG Food Solutions Lda, such as promoting products and improving services, always ensuring a fair balance between these interests and the rights of data subjects.

 

Consent may be withdrawn at any time without affecting the lawfulness of processing carried out prior to withdrawal.
 

4. DISCLOSURES OF PERSONAL DATA

DAAG GROUP may share Personal Data with:

  • DAAG Food Solutions Lda and its internal teams responsible for marketing, communications, and brand management;

  • Service providers (e.g., communication agencies, digital marketing providers, technical support, and web hosting);

  • Competent authorities, where required by law;

  • Business partners involved in joint actions or co-marketing campaigns, subject to the data subject’s consent.

 

Personal Data is not sold or transferred to third parties for commercial purposes.
 

5. INTERNATIONAL TRANSFERS OF PERSONAL DATA

Where the transfer of Personal Data outside the European Economic Area (EEA) is required, DAAG GROUP shall ensure such transfers occur only to countries recognised by the European Commission as providing an adequate level of data protection, or on the basis of approved Standard Contractual Clauses, always in compliance with the GDPR.

6. DATA SECURITY AND RETENTION

DAAG GROUP implements appropriate technical and organisational measures to protect Personal Data against loss, misuse, unauthorised access, alteration, or destruction. Data is retained only for as long as necessary to fulfil the purposes for which it was collected, or for the period required by law.

7. YOUR RIGHTS

Under the GDPR, data subjects have the right to:

  • access their Personal Data;

  • request the rectification of inaccurate or outdated data;

  • request erasure (“right to be forgotten”);

  • object to processing, including for direct marketing purposes;

  • request restriction of processing;

  • request data portability;

  • withdraw consent, where applicable.

 

To exercise these rights, please contact us using the details in Section 10. Proof of identity may be requested before certain requests are fulfilled.

8. CHILDREN'S DATA

DAAG GROUP does not knowingly collect Personal Data from individuals under 16 years of age, except where duly authorised by holders of parental responsibility and solely for specific purposes (e.g., supervised children’s contests). If you become aware of any improper processing, please contact us immediately.

9. UPDATES TO THIS PRIVACY POLICY

DAAG GROUP reserves the right to update this Privacy Policy periodically. The most recent version will always be available on the brand’s official website and will indicate the date of the latest revision. Significant changes will be appropriately communicated, in accordance with the GDPR.

10. CONTACT US

For any questions regarding this Privacy Policy or to exercise your data subject rights, please contact:

DAAG Food Solutions Lda (Data controller for the DAAG GROUP brand)
Rua Vale do Junco 109 Armazém B, 3770-203 Oliveira do Bairro, Portugal
Phone: +351 234 758 436
Email: hello@daag-group.com

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